Exit Desk — Articles & Case Studies

What Buyers Actually See

M&A insights for business owners thinking about selling — written from 25 years on the buy side of the table

Most business owners enter the biggest transaction of their life without knowing what the other side sees. These articles and case studies are built to close that gap — drawing directly from institutional M&A experience across media, healthcare, technology, and professional services.

The case studies are drawn from real transactions. The editorial articles address the questions buyers ask in every diligence process. All of it is written for one reader: the business owner who wants to understand what a serious buyer would think before walking into any conversation.

Editorial
Buyer psychology Diligence

What Buyers Actually Look For in a Small Business

Not what brokers tell you. What institutional and strategic buyers actually evaluate when they look at a business your size — and what makes them walk away before the first offer.

Read the full article →
Editorial
Founder dependency Deal structure

Founder Dependence Kills Deals

The single most common reason deals fall apart or reprice in the $1M–$20M range — and the specific steps that fix it before you walk into any process.

Read the full article →
Editorial
Timing Leverage

When Is the Right Time to Sell Your Business

Selling too early costs you. Waiting too long costs you more. The framework for knowing which side of the line you're on — and what changes the calculus.

Read the full article →
Editorial
Pre-market Checklist

Exit Readiness Checklist for Small Business Owners

The five dimensions every serious buyer evaluates — and the specific actions that move each one before you engage any process.

Read the full article →
Editorial
Revenue quality Valuation

How Buyers Evaluate Revenue Quality in Small Businesses

Two businesses with identical revenue can have dramatically different valuations. Here is exactly how a buyer reads your revenue structure — and what the difference means for your multiple.

Read the full article →
Editorial
AI exposure Valuation

How AI Is Affecting Small Business Valuation

Buyers are already pricing AI exposure into every acquisition in every industry. Here is what that means for your business specifically — and whether it is working for you or against you.

Read the full article →
Editorial
Exit planning CPA blind spots

What CPAs Miss About Exit Planning

Your CPA is optimizing for tax efficiency. Buyers are optimizing for something else entirely. The gap between those two frameworks is where most small business exits go wrong.

Read the full article →
Editorial
Valuation Multiples

Business Valuation Multiples Explained

What multiples actually mean, how they are calculated, why the same business trades at different multiples with different buyers — and what you can do to move yours before going to market.

Read the full article →

Ready to know what a buyer would see if they looked at your business today?

Check Your Exit Readiness — Free ← Back to Exit Desk