Pre-Market Action Plan
A ranked, sequenced list of the specific work to do before going to market — one of the four core deliverables of an Exit Desk report.
A Pre-Market Action Plan is the specific, sequenced roadmap of work a seller needs to complete before going to market — ranked by valuation impact and ordered by the time required to complete each item. Not a generic checklist. A business-specific plan grounded in the diligence pressure points, value drivers, value drags, and AI exposure unique to that business. The plan is the answer to the question: "Given my actual business, what should I do in the next 6, 12, 24 months to maximize what I sell for?" It's the fourth core deliverable of an Exit Desk report, paired with the Buyer-Lens Analysis, the Diligence Pressure Map, and the AI Exposure Assessment.
Most pre-market work happens too late or in the wrong order. A ranked plan changes that.
Every serious buyer is implicitly running this plan in reverse — looking for the work the seller didn't do.
Find out what a buyer would see in your business — before you talk to one.
The Exit Desk free assessment takes 2 minutes. If you'd rather see what a full report looks like first, read a sample.
