The methodology behind Exit Desk — looking at your business the way a serious buyer will, before you sit down with one.
Buyer-Lens Analysis is the framework Exit Desk applies to evaluate a business the way an institutional buyer would. Instead of starting from the seller's reported numbers and working forward, the analysis starts from the buyer's questions and works backward — what would the buyer's model look like, where would they push in diligence, what would they discount, what would they refuse to pay for. The output is a buyer-perspective read of your business: where your value is real, where it's exposed, and where the price gets cut before you ever see an offer. The methodology is the same whether the business does $400K in earnings or $40M. The questions don't change. Only the dollar amounts do.
Buyer-Lens Analysis is the methodology behind Exit Desk — looking at your business through the eyes of the buyer who'll evaluate it, before you ever sit across the table from one.
Every serious acquirer runs some version of this analysis before they make an offer — the only question is whether the seller has seen it first.