Too early
The owner is 1–5 years out and needs priorities, not a process. Exit Desk converts vague interest into a specific readiness plan.
FOR BUSINESS BROKERS AND M&A ADVISERS
A Pre-Market Resource for Owners Who Are Not Ready to Launch
The hardest referral to handle is often the owner who may be a good future seller but is too early, too unprepared, or too uncertain for a formal engagement. Exit Desk gives that owner a structured buyer-side read without competing for the transaction.
THE NO-CONFLICT WINDOW
Exit Desk sits before market execution.
Too fragile
Owner dependency, weak reporting, concentration, or undocumented contracts would undermine the story today. The audit identifies what to fix first.
Too price-anchored
The owner expects a multiple without understanding buyer type, earnings quality, structure, or risk discounts. Scenarios make assumptions visible.
Too uncertain
The owner has not decided whether to sell. A flat-fee report creates clarity without forcing an engagement or market launch.
WHAT COMES BACK TO THE INTERMEDIARY
A better-prepared future client
- Understands why different buyer types may value the business differently
- Has seen the likely diligence pressure points before market exposure
- Can discuss add-backs, dependency, concentration, and recurring revenue with specificity
- Knows that headline value, structure, certainty, and after-tax proceeds are different questions
- Is more likely to engage at the right time with realistic expectations
CLEAN LANE DIVISION
Prepare first. Execute when ready.
Exit Desk owns
- Pre-market buyer-lens analysis
- Indicative valuation scenarios
- Readiness risks and prioritized actions
- Education before a formal process
The broker or M&A adviser owns
- Engagement strategy and market positioning
- Buyer outreach and competitive process
- Bid comparison and commercial negotiation
- Transaction coordination through closing
Exit Desk does not represent sellers, solicit buyers, earn a success fee, or compete for the intermediary’s engagement. Owners already in a live process should work with their transaction team.
TWO-WAY PARTNERSHIP
Refer early owners for preparation. Receive sale-ready referrals when fit and timing align.
Buyer-Lens Audit™ pricing is $199 under $1M revenue and $499 at $1M+. Partners receive $100 per converted client. No minimums or exclusivity; licensing, disclosures, and firm policies remain the partner’s responsibility.